Privacy Policy

Effective Date: 19 June 2026

OptiCast Digital ("we", "us", "our") is committed to protecting your personal information and respecting your privacy in accordance with the Protection of Personal Information Act (POPIA), South Africa, and the General Data Protection Regulation (GDPR) where applicable.

This Privacy Policy explains how we collect, use, store, and safeguard your personal information when you visit https://opticastdigital.com or engage with our services.

1. Who We Are (Responsible Party / Data Controller)

For the purposes of POPIA and GDPR, OptiCast Digital is the:

Responsible Party (POPIA)
Data Controller (GDPR)

If you have any questions about this policy, you can contact us at the details provided at the end of this document.

2. Information We Collect

2.1 Information you provide directly:

Full name
Email address
Phone number
Company name
Project details or messages submitted via forms or email
Any other information you voluntarily provide

2.2 Information collected automatically:

When you browse our website, we may collect:

IP address
Device type and browser information
Operating system
Pages visited and interaction data
Time spent on pages
Referring website or source
Approximate geographic location (based on IP)

2.3 Cookies and tracking technologies:

We use cookies and similar technologies to improve website performance, analytics, and user experience.

3. Legal Basis for Processing (GDPR Requirement)

We only process your personal data when we have a lawful basis, including:

Consent – when you voluntarily submit your information via forms or cookies
Contractual necessity – to provide services you have requested
Legitimate interests – such as improving our website, preventing fraud, and communicating with clients
Legal obligation – where required by applicable laws or regulations

4. How We Use Your Information

We use your personal information to:

Respond to enquiries and provide quotations or consultations
Deliver web design, SEO, and digital marketing services
Communicate about projects, updates, and support
Improve website functionality and user experience
Analyse traffic and performance trends
Maintain security and prevent misuse or spam

We do not sell or rent your personal information.

5. Cookies Policy

We use cookies to:

Enable website functionality
Analyse website traffic (e.g. Google Analytics)
Improve user experience and performance

You may disable cookies in your browser settings. However, some features of the website may not function correctly if cookies are disabled.

Where required by law, we will request your consent before placing non-essential cookies.

6. Sharing of Personal Information

We may share your information only with trusted third parties, including:

Website hosting providers
Email and communication service providers
Analytics providers (e.g. Google Analytics)
CRM or project management tools

These third parties are required to:

Process data only on our instructions
Keep your data secure
Not use your data for their own purposes

We do not knowingly share your personal data with unauthorised third parties.

7. International Data Transfers

As part of providing services, your data may be transferred outside South Africa.

Where this occurs, we ensure appropriate safeguards are in place, such as:

Standard contractual clauses (GDPR-approved mechanisms), or
Equivalent data protection safeguards

8. Data Retention

We retain personal data only for as long as necessary to:

Fulfil the purpose for which it was collected
Provide ongoing services and support
Comply with legal, tax, or accounting requirements
Resolve disputes and enforce agreements

When data is no longer required, it is securely deleted or anonymised.

9. Your Rights Under POPIA & GDPR

Access and Control

Request access to your personal data
Request correction of inaccurate or incomplete data
Request deletion ("right to be forgotten")

Processing Rights

Object to processing of your data
Restrict certain types of processing
Withdraw consent at any time (where processing is based on consent)

Data Portability (GDPR)

Request a copy of your data in a structured, machine-readable format

POPIA-specific rights (South Africa)

Be informed about how your data is used
Object to processing of personal information
Lodge a complaint with the Information Regulator (South Africa)

To exercise any of these rights, contact us using the details below.

10. Data Security

We implement reasonable technical and organisational measures to protect your personal data, including:

Secure hosting environments
Access control and authentication
Encrypted communications where applicable
Regular security monitoring and updates

However, no online transmission or storage system is 100% secure, and we cannot guarantee absolute security.

11. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for their privacy practices or content. We recommend reviewing their privacy policies before providing any personal data.

12. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from minors.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or operational changes.

Updates will be posted on this page with a revised "Effective Date."

14. Contact Information

If you have any questions, requests, or concerns about this Privacy Policy or your personal data, please contact us:

OptiCast Digital
Website: https://opticastdigital.com
Email: support@opticastdigital.com
Phone: 063 835 5067

15. Complaint Rights

If you are located in South Africa and believe your personal information has been misused, you have the right to lodge a complaint with the:

Information Regulator (South Africa)
Website: https://inforegulator.org.za

If you are in the EU, you may also contact your local Data Protection Authority under GDPR.